عنوان مقاله English
نویسنده English
Lifestyle refers to the specific nature and content of interactions and actions of individuals in any society and reflects a person's purposes, intentions, meanings, and interpretations in the course of daily life practice, showing what is happening at the core of existing values within the cultural subsystem. Therefore, in order to design a model for lifestyle, "knowing the factors affecting lifestyle in today's world" must also be considered by practitioners. Human lifestyle at any time is influenced by various factors. In our country, considering the religious and national approach, the Islamic-Iranian lifestyle is intended, and among the factors effective in promoting and explaining this type of lifestyle are women. The present research, utilizing the conceptual framework of consumer culture and content analysis method, aims to investigate the role and position of women in explaining and promoting the Islamic-Iranian lifestyle. The research shows that women are one of the effective factors in promoting lifestyle, and empowering them can help promote this lifestyle.
کلیدواژهها English
