عنوان مقاله English
نویسنده English
In the contemporary era, media serves as the most effective tool for managing public opinion. One of these media outlets is television, recognized as the most widely-viewed media tool. Transmitting messages with specific contents in the form of audio and video, accompanied by effective advertising techniques, constitutes the unique characteristics of this tool. One of the essential components that senior media managers pay special attention to in environmental analysis across various dimensions is the audience element; meaning that the audience, as the zero point of the message and the receiving source, must be precisely analyzed before, during, and after message transmission. The diversity of individuals and differences in viewpoints and tastes cause message transmission to face fundamental flaws if this option is not taken into account. Accordingly, the author of this paper attempts, while addressing the importance of audience analysis in the field of the national media, to present a novel categorization of audiences and to find an effective method for analyzing the audience of the Islamic Republic of Iran Broadcasting using a descriptive-analytical approach.
کلیدواژهها English
